ABOUT US


LeRouge Intelligent Technology (Zhejiang) Co., Ltd.  (hereinafter referred to as "LeRouge"), established in 2020, is located in Nanxun, Huzhou, on the scenic shores of Taihu Lake. As a national high-tech enterprise and a key member of the "South Taihu Lake Elite Program," LeRouge focuses on the research, development, and innovation of intelligent beauty manufacturing equipment.


The name "LeRouge" is derived from the French word for "red," symbolizing passion, vitality, and conviction. It perfectly encapsulates our core values: Passion, Resilience, and Win-Win. Our mission is to "Empower global beauty factories with efficient intelligent manufacturing," with a vision to accelerate the beauty industry’s transition into the era of Smart Manufacturing.


As a leader in China’s beauty manufacturing solutions, LeRouge provides customers with one-stop intelligent services ranging from R&D to full-scale production. We operate a 20,000 m2 modern production base, featuring an advanced engineering R&D center, a precision machining workshop, a sheet metal workshop, a silicone workshop, and a professional assembly and commissioning center, ensuring lean manufacturing across the entire value chain.


LeRouge brings together industry experts with deep insights into cosmetic processes. We provide comprehensive, full-station solutions for global beauty factories, covering filling and packaging units for lipsticks, powders (pressed and loose), and cosmetic pens. To date, we have established strategic partnerships with renowned domestic and international brands such as Dior, L'Oréal, BASF, Intercos, Florasis, Proya, and MAOGEPING, earning widespread market recognition. Currently, LeRouge holds 50 national patents, including 3 invention patents and 47 utility model patents.


While pursuing corporate growth, LeRouge actively fulfills its social responsibilities and has received numerous prestigious accolades:


  • 2020: Selected for the "South Taihu Lake Elite Program" as a Leading Innovation and Entrepreneurship Team in Huzhou.


  • 2021: Our founder was honored with the "Science and Technology Innovation Talent Award" by the Nanxun Economic Development Zone.


  • 2022: Officially recognized as a National High-Tech Enterprise


  • 2023: Awarded the "Excellent Project" title by the Ministry of Human Resources and Social Security's Startup Support Plan for Overseas Students.


  • 2024: Honored as a "Youth Production Safety Demonstration Post" by the Huzhou Communist Youth League.


  • 2025: Awarded the "Pioneer Enterprise in Talent Attraction" by the Nanxun Economic Development Zone.


"When technology meets beauty" is the core philosophy of LeRouge. Driven by passion, resilience, and a spirit of win-win cooperation, we are committed to empowering efficient manufacturing and leading the future of the smart beauty era.


Core Strengths

• R&D Driven: Recognized as a National High-Tech Enterprise and selected for the "South Taihu Lake Elite Program," we are led by a top-tier R&D team headed by a "Provincial Thousand Talents Plan" entrepreneur.

• Cross-Industry Integration: We possess full-chain development capabilities, ranging from smart beauty DIY terminals (such as the Dior co-developed smart lipstick machine) to industrial-grade automated production lines.

• Manufacturing Capability: Our 20,000㎡ modernized production facility ensures highly integrated R&D and production, guaranteeing high standards and efficient global delivery.

• Capital Backing: With a successful Series A funding round and a history of listing on equity exchange centers, we maintain a standardized corporate structure and strong momentum for expansion.

Company Vision

Drive Beauty Factories To Accelerate IntoThe Intelligent Manufacturing Era.

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A corner of the factory

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